Tushita graduated from the National Institute of
Fashion Technology (NIFT), Gandhinagar,
Gujarat in May 2004. She has since worked as an
Apparel Designer with various export and
buying houses and engaged with buyers
worldwide for top brands including Massimo
Dutti, Zara, Bershka, Stradivarius, Mango,
Hallhuber, Anthropologie, and Free People.

She completed her Post Graduation in Cultural
Management from the Indira Gandhi National
Centre for the Arts (IGNCA), New Delhi and Post
Graduation in Indian Aesthetics from
Jnanapravaha, Mumbai.

In the past 18 years, she has closely observed
how hand embroidery techniques seem to be
losing their rightful place in the segment of
surface ornamentation.

The core idea behind her creating these hand embroidered artworks is to highlight the significance of
hand embroideries, which seems to be diminishing due to the adoption of fast fashion labels across the
globe.

With this humble attempt, she wishes to elevate hand embroidery to a more artistic and tasteful level.
She believes it is true luxury and should be given its rightful place in a world of computer-based
embroideries and digital prints.

The treatment of artisans in this sector is something she feels strongly about. Many hand embroidery
artists, particularly the ones employed in Indian exports, were badly affected during the pandemic and
suffered job losses. The idea is to not only design new embroidery artworks but through this,
meaningfully preserve the art of hand embroidery and encourage other hand embroidery artists to
creatively experiment with their skills.

She enjoys observing the patterns of land and water bodies and they emerge as a strong source of
design inspiration for her embroidery artworks . A bird’s-eye view of various terrains is something that
captures her imagination. It is an immersive experience to design and play around with a wide variety
forms, colours and textures and materials. Her colour palette is largely natural and earthen tones with a
few surprise hints of colours spread around the artworks.

Tushita works with an expert embroidery artisan, Sonu Khan, daily to create these artworks at her
design studio in New Delhi, India.

She conceptualises, hand paints the backgrounds on fabrics, and even foil prints some of them. She
then guides the artisan to create the textures through various styles of hand embroideries.This process
is immensely satisfying creatively.

Her artworks are available for viewing on her Instagram handle @bluerabbithole . All embroidered
artworks are eventually framed upon completion and prepared for exhibits and direct sales.

For more information, please reach out to her at tisha.singh@gmail.com.